HP considers this new era to be extremely sensitive  and what's probably the most important nowadays is the shopping experience of the technology buyer under the influence of todays revised dynamics. We need to revisit the way we do business. Consultants who can look at all angles of the purchasing process will have a better input to our strategies. We've been working together for sometime now and we have genuine belief the quality of our workforce especially under the trade marketing umbrella will be one of the success passages because the face of HP is at the hands of trade marketing - the better they are, the better we are.