THE INNER EXPERIENCE

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17
Jun

Surely you must have noticed, these days we are surrounded with this magical terminology : "The inner experience" - It's in our late night conversations, on fancy book covers, in French movies, and in talk shows. Therefore, it's in advertising. (Therefore; Here.)

Fortunately, we all know what it is. Unfortunately, only "we" know what it is. (You know, it's not easy to say "exactly" what it is but you know what it is)

To have the experience, you need to know where it is. It is of course, in the inner space. But... at which point of outer space does the inner space begin ? Where's the line ? Where does it become "inner" ?

Well, there is absolutely no difference between the two spaces; they are not in different dimensions. They are defined accoarding to your perception levels.

Inner, is merely the part we can’t perceive even though we see it. Even though an object or an event is within the range of our visible sight, sometimes we fail to perceive. This unperceived side is called ‘inner’.

When this happens - something else happens. An impulse is created from this unconscious encounter. You're not physically aware of it, still, it triggers a chain reaction in your system and you experience something. (Sometimes it's pale blue, sometimes its bright red) Just because you are not consciously aware of this feeling, don't think it's not real. It - is - very real.

This understanding is the foundation behind a fascinating, and sometimes ridicilously funny project of some freaky people in my agency. I believe one day (very soon) they'll come up with a way to create advertising that is deliberately unperceviable and has a value of measurable inner experience that clients will pay to create. (No. its nothing like the 25'th frame)

I am excited.


 

 



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